"Even when something has slumbered for weeks, months, years, decades, nudgers are the ones to give it a wake-up call. That's why nudgers will get pushback and blowback. My kids hate me when I wake them up. They call me names and gripe at me. Never once have I gotten hugs and kisses from a wake-up call. When we wake the... (insert institution).... from it's Dogmatic slumbers, and point out that the old responses no longer get the needed reactions, we shouldn't expect flowers and hugs."
(Nudge: Leonard Sweet. pg 117)