Jonathan Merritt: "You say that the way to stop the exodus of millennials from churches isn’t cosmetic–better music, sleeker logos, more relevant programming, etc. Why are these methods ineffective in your mind?"
Rachel Evans: These aren’t inherently bad strategies and some churches would be wise to employ them. But many church leaders make the mistake of thinking millennials are shallow consumers who are leaving church because they aren’t being entertained. I think our reasons for leaving church are more complicated, more related to social changes and deep questions of faith than worship style or image.
If you try to woo us back with skinny jeans and coffee shops, it may actually backfire. Millennials have finely-tuned B.S. meters that can detect when someone’s just trying to sell us something. We’re not looking for a hipper Christianity. We’re looking for a truer Christianity. Like every generation before and after, we’re looking for Jesus—the same Jesus who can be found in the places he’s always been: in bread, in wine, in baptism, in the Word, in suffering, in community, and among the least of these. No fog machines required."